New York City is the global capital of media, fashion, finance—and, unsurprisingly, public relations. Whether you're a startup looking for media buzz, a Fortune 500 firm protecting your reputation, or a CEO wanting to boost your personal brand, NYC has no shortage of powerhouse PR firms ready to help you tell your story.

But with so many agencies to choose from, how do you know which one is the right fit? We’ve done the digging for you. Here’s a roundup of some of the top PR firms in NYC—from legacy giants to boutique specialists—known for their creativity, results, and industry influence.

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1. Edelman

Specialties: Corporate communications, brand strategy, crisis management
Why they stand out: As one of the largest PR firms in the world, Edelman is a full-service agency with global reach and deep expertise. They’ve worked with household names like Microsoft, Dove, and Samsung and are known for their thought leadership on trust and public opinion.

Fun fact: Edelman’s annual Trust Barometer is considered a gold standard in global trust research.

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2. 5W Public Relations

Specialties: Consumer brands, tech, health & wellness, corporate PR
Why they stand out: Based in Manhattan, 5WPR is known for aggressive media relations and out-of-the-box strategies that get brands in front of the right audiences. Their client list includes major names like Sparkling ICE, AllClad, and leading copyright and fintech companies.

Ideal for brands looking for bold, fast-moving campaigns.

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3. BerlinRosen

Specialties: Real estate, tech, issue advocacy, crisis communications
Why they stand out: BerlinRosen has grown rapidly into one of the most influential PR firms in the country. They're behind major political campaigns, large-scale real estate projects, and social justice movements.

Best for mission-driven organizations and causes looking to create real change.

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4. SKDK

Specialties: Political consulting, advocacy, public affairs
Why they stand out: With deep political roots, SKDK (formerly SKDKnickerbocker) is a top choice for public affairs, crisis response, and political strategy. They’ve advised major Democratic candidates, nonprofit leaders, and Fortune 100 executives.

Known for high-stakes messaging and media mastery.

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5. Finn Partners

Specialties: Health, travel, tech, education, purpose-driven brands
Why they stand out: Finn Partners is a fast-growing independent agency known for integrated campaigns across PR, digital, and branding. They focus on collaboration, creativity, and a human-first approach.

Excellent for brands that want a balance of storytelling and strategy.

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6. LaForce

Specialties: Fashion, beauty, lifestyle, luxury brands
Why they stand out: LaForce has a strong grip on culture and trends. With deep roots in fashion PR, they’ve evolved into a lifestyle powerhouse known for events, influencer collaborations, and stylish brand storytelling.

Perfect for brands that want to stay culturally relevant and visually iconic.

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7. Hunter

Specialties: Food & beverage, home & lifestyle, CPG
Why they stand out: Hunter is the go-to agency for consumer brands that want to connect emotionally and authentically. Their campaigns are grounded in deep consumer insights and creative storytelling.

Trusted by brands like Tabasco, Johnson & Johnson, and Pompeian Olive Oil.

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8. Ruder Finn

Specialties: Healthcare, tech, global communications
Why they stand out: A legacy firm with a modern edge, Ruder Finn is known for its strategic communications expertise, especially in healthcare and technology. They offer strong international capabilities and data-driven PR.

A smart choice for companies operating in regulated industries or across global markets.

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Choosing the Right PR Firm in NYC

When selecting a PR firm, consider:

• Your industry and goals (brand awareness, crisis management, investor relations?)

• Budget and scope (boutique vs. large-scale agency?)

• Cultural fit (Do they “get” your voice and audience?)

• Track record (What results have they delivered for similar clients?)

Whether you're launching a product, navigating a crisis, or building your long-term brand narrative, the right PR partner can make all the difference.